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Pinterest Marketing: How does it work?

Millions of companies use Instagram, Twitter, LinkedIn and Facebook every day. In the social media world, these platforms are the ‘safe bets’ – business owners feel comfortable setting up on there, because everyone else is!

But have you ever considered what other social media options are out there?

Building a presence for your company on a lesser-known social media platform isn’t necessarily a risk. Pinterest, TikTok and Snapchat have achieved astonishing results for businesses, when they are used in the right way.

Pinterest, in particular, is an outstanding option for companies with a strong visual presence. So, if you have no idea what Pinterest is, don’t feel bad – you’re not the only one!

What on earth is Pinterest?

Pinterest is a social media platform which centres around one thing: pictures.

Each Pinterest user can look at lots of different images, posted by other users. They are then given ‘pinboards’ to which they can pin any images that catch their eye.

As a user, you can create different pinboards for different topics – so, on one board you may keep all your favourite pictures of apple crumble… and on another, you can save photos of beautiful pink cushions that you want to buy!

After only a couple hours on Pinterest, your home feed will be filled with images from people, businesses and topics that the algorithm thinks you’ll love.

Users can also use Pinterest’s search bar for inspiration. For example, if you’re thinking of baking a birthday cake for a friend, and want to see some amazing cakes that give you inspiration… a quick search will show you thousands of results!

And don’t forget – you can save all these amazing photos to a pinboard, so you can come back to them later on.

Which businesses is Pinterest good for?

Pinterest is the home of photos about food, home decoration, dogs, fashion, make-up… and much, much more.

Above all, it is essential that any business on Pinterest has a strong visual element to it. If the business’s entire existence revolves around visuals (for example make-up, clothing or decoration) then even better.

Successful companies on Pinterest catch the eye of its users. If your business is involved with lots of colour, exciting products, and/or gorgeous scenery, then you’re in luck!

How does Pinterest translate into sales?

Remember earlier in the blog, when we mentioned someone who wants to bake a birthday cake?

Well, what if someone had a friend’s birthday coming up, but couldn’t be bothered to bake their own cake… what would they do?

They would find an amazing company to do it for them, of course!

Pinterest is used as a search engine by millions of people. They don’t just use it to ‘get inspiration’ – they use it to discover exciting new companies and see the glamorous products that are out there!

Every day, Pinterest users see new make-up products, food recipes, garden decorations (plus a million other things!) and decide to buy them. That’s how Pinterest translates into sales.

Journey into the unknown…

Pinterest may be relatively unknown to your business… but to Feysal Marketing, it’s second nature. If you want to explore this new social media platform and see how it can drive up sales for your company, then you’re in the right place.

Contact us today on 01923 549 177 for a no-obligation discussion about how Pinterest can be leveraged by your organisation.

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