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Strengthening a CEO’s reputation as an industry thought leader

P2M Group is an estate agency and financial planning firm based in Harrow, England. The business is hugely respected throughout the West London and Watford community – and the company’s Chief Executive Officer (CEO) is a well-known figure in the local area.

P2M Group sought marketing support because they wanted to:

  • Produce thought-leadership articles for the CEO
  • Update the LinkedIn profiles of key staff
  • Improve their social media presence

Feysal Marketing was brought in to help the company achieve these goals.

Producing thought-leadership articles for the CEO

P2M Group’s CEO wanted to stay ‘ahead of the curve’ and post more consistently about topical issues in the property and finance industry. Feysal Marketing achieved this by scheduling regular calls with the CEO, where we discussed topical issues, and explored how she may be able to provide insight in this area.

After each discussion, Feysal Marketing compiled the ideas into a thought leadership article on the topic. This was then approved with the client and:

  • Posted on the CEO’s LinkedIn profile
  • Uploaded to the company’s website
  • Shared on the company’s social media pages

Feysal Marketing completed in-depth research on the correct hashtags to use, the correct times and dates to post, and the best individuals to tag in articles. This guaranteed that our work always ‘hit the mark’ and had the maximum benefit for P2M Group.

Achieving outstanding engagement on thought leadership articles

P2M Group’s CEO received outstanding engagement on all the thought leadership articles posted on her LinkedIn. After ten articles, the CEO received:

  • 20,000+ Article Views
  • 630 Likes
  • 71 Comments
  • Several new prospects messaging her directly

P2M Group was absolutely thrilled with these results and our two organisations now continue to work together on a regular basis.

What Our Client Said:

“Feysal Marketing is not just a marketing company – they understand the personality of my business and the values I hold, which makes the marketing journey so seamless.

It is key to connect with your Marketeer, as if they don’t understand who you are then the messaging can be distorted. Simon has been amazing to work with and very adaptable in his approach. I would truly recommend his services to any business out there.”

Dina Bhudia, CEO, P2M Group

Need some help with your next project?

Call Feysal Marketing today on 01923 549 177 for a no-obligation chat, or click the button for our contact form, to see how we can help your business.