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Using podcasts to build a grief specialist’s profile

Julie New is a ‘personal recovery coach’, grief specialist and author based in Bedfordshire, England. She helps to guide people through difficult periods in their life, including death, divorce, redundancy, mental health issues and more.

Julie wanted to build her profile and find more people who could benefit from her services. She identified that people going through difficult events often struggle to seek help – and that a more subtle, innovative way of making people aware of her services may therefore be required.

Feysal Marketing was brought in to help Julie secure new leads for her business.

Understanding the value of podcasts

Feysal Marketing identified that there was a huge online community for grief-related podcasts. These were all aimed at people going through difficult periods – and therefore fit perfectly into Julie’s target audience.

Feysal Marketing set about identifying grief-related podcasts which Julie could appear on as a special guest. We then contacted dozens of these podcasts on Julie’s behalf to secure appearances which enabled her to:

  • Discuss the importance of seeking grief support
  • Explain how she supports people
  • Increase awareness of her services

Several different channels were used to contact these podcasts, including email, phone calls, social media, Whatsapp and more. All communications were completed on Julie’s behalf, with her approval on our messaging strategy.

Getting Julie heard by her target audience

Feysal Marketing targeted podcasts with a predominantly England-based listenership. We secured several high-value podcast bookings for Julie, and the results were:

  • 5+ podcast appearances secured
  • 1000s of new listeners aware of her services
  • Contacts made with other thought leaders in grief counselling
  • Significantly increased her profile as a grief specialist

Julie New was delighted with our ability to grow her profile and secure podcast appearances on her behalf.

What Our Client Said:

“I met Simon during a networking meeting and immediately warmed to him. Despite his young years he has an incredible ability to know what will help a business grow. I highly recommend him.”
Julie New, Founder and Director

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