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Creating content for a world leader in gas detection

Crowcon is one of the world’s leading gas detection organisations. For over 50 years, the company has manufactured some of the world’s best gas detectors, and is now firmly established as a worldwide industry leader.

Feysal Marketing was contacted to implement a brand-new LinkedIn and social media strategy for Crowcon. The aim of this work was to:

  • Clearly communicate Crowcon’s activities
  • Highlight their expertise in the industry
  • Outline some of their leading products
  • Appeal to stakeholders across all channels
  • Perform well in the search engines

Feysal Marketing gathered all the latest collateral and press releases produced by Crowcon – and then set about creating a clear content strategy.

Tailoring our messaging to target key prospects

Feysal Marketing carried out an extensive research process to familiarise ourselves with the gas detection industry. Once this had been achieved, we completed the following steps to provide a reliable, forward-thinking content plan:

  • Carried out hashtag research
  • Focused on ‘hot topics’ in the industry
  • Tailored our messaging to target key prospects
  • Designed visually stunning graphics for every post
  • Identified partner organisations to tag and engage in posts
  • Created content which ‘jumped off the page’

This work provided Crowcon with exciting, targeted LinkedIn and social media content for the forthcoming three months.

Showcasing the very best of Crowcon

The content created by Feysal Marketing showcased the very best of Crowcon Detection Instruments. Our work:

  • Increased awareness of Crowcon’s excellent products
  • Engaged dozens of prospective clients and partners
  • Caught the eye of page visitors with stunning graphics
  • Utilised the latest ‘best practice’ research

Feysal Marketing’s expertise meant that Crowcon successfully engaged stakeholders across all platforms.

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