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Advising Coral Living on how to connect with their ideal clients

Coral Living is an organisation which aims to address the shortage of UK homes specially designed for adults with learning disabilities. They design and deliver new homes that make it easier for adults with care and support needs to live independently and lead the fullest lives possible.

Coral Living required expert guidance which enabled them to:

  • Generate hot leads using LinkedIn
  • Increase awareness of their business
  • Connect with Housing Associations, Councils and Health Providers

Since it was a predominantly B2B audience that Coral Living wished to connect with, Feysal Marketing advised that LinkedIn was used to achieve their goals.

After an initial meeting, Feysal Marketing began working with Coral Living to generate enquiries.

Booking appointments with ideal customers

Feysal Marketing outlined a thorough, measurable LinkedIn lead generation campaign which enabled Coral Living to:

  • Build an engaged community of relevant followers
  • Share industry news and thoughts with stakeholders
  • Publish thought leadership articles online
  • Raise awareness of what Coral Living does
  • Book appointments with their ‘ideal customers’

LinkedIn Sales Navigator was used to generate several excel spreadsheets which identified Coral Living’s dream clients on LinkedIn. We then created personalised connection and follow-up messages for each list – Housing Associations, Councils and Health Providers – and used this to connect and setup meetings for Coral Living’s Managing Director.

Successfully generating leads for Coral Living

Feysal Marketing generated several warm leads for Coral Living. Through regular reviews and improvements of our LinkedIn campaign, we achieved the following results:

  • 5 warm leads generated
  • 250+ new prospects added to the MD’s network
  • 2000+ post views about Coral Living
  • Developed Coral Living’s reputation as an industry thought leader

Coral Living was pleased with the results that Feysal Marketing achieved in such a short period of time.

What Our Client Said:

“Excellent work all round. Enthusiastic, knowledgeable and accommodating. Simon did a great job. I would have no hesitation in recommending him.”
Byron Woodmansee, Founder and Managing Director, Coral Living

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